My responsibility to you is
to develop a website that will be a strong marketing tool for
your business. The number one objective of your website should
be to communicate the facts about your business to the world.
To communicate effectively:
Site Designs should be
simple and straightforward.
- - Complex designs such as
audio and animation tend to be distracting.
- - Distracting elements hurt
- - You lose your viewers'
attention, and thus your sales.
- - Complex designs are often
slow to appear (slow downloads), and viewers will leave your
site before they get your message.
- - And worst of all, complex
designs are expensive!
- - Remember, business websites
should communicate, not entertain.
Sites must be easy to navigate.
- - Linking each page to virtually
every other page in your site is critical. Your viewers must
have an easy path anywhere in your site. I design link buttons
on every page of your site so that no one will get lost - or
wonder where to go next.
Sites must be marketed.
- - A site that isn't marketed
is like a beautiful brochure that you leave in a drawer - no
one gets your message.
- - You cannot leave the promotion
of your site to chance or rely on hits from search engines -
you must control the marketing of your site.
- - As part of my services,
I provide you with ideas on how best to market your website.
Site design must be a joint
effort between designer and client.
- - Too often, the web designer
views himself/herself as an artist, creating a site that he/she
thinks is great in their eyes, but not taking the time to really
understand the client's business and desires.
- - I give each client a design
guide which steps them through the decisions they need to make.
The client controls the design during each step of the process.
- - Your site should reflect
you, not your web designer. As your web designer, I listen to
your ideas and design a site that shows the quality of your products
or services, as well as your personal taste.
Site designs should be
committed for a fixed price.
- - Fear of open-ended cost
overruns often causes clients to settle for something less than
the site they really want.
- - Cost overruns occur only
if you ask me to do additional work that was not included in
the original estimate.
Sites should be designed
to be viewed by all Internet users.
- - Most web designers create
sites that work well on their own equipment: a large monitor,
a super-fast processor, and a high-speed DSL/FIOS/cable connection.
- - The fact is that the most
web viewers have small monitors, slow machines, and one in ten
still has a dial-up connection.
- - I test each site under
the conditions that these viewers will see, so that problems
like slow image downloads, horizontal scrolling, and screens
that take an eternity to appear can be identified and corrected
before your site is launched.
- Site designs must reflect
the quality of the business they represent.
- - I frequently see sites
representing quality businesses which display anything but a
quality design. Remember, if your site looks amatuerish
or unprofessional, your viewers who don't know you will think
you are amatuerish or unprofessional as well. Your website
is often the first impression people have of your business, and
you may not get an opportunity to make a second!
I'm one of the few web
designers who uses his name in his business title.
- - I won't hide behind a business
name like "Web Winners" or "Net Designers".
I made a decision on day one of my business that it would contain
my name and that would be evidence that I felt comfortable standing
behind every product or service I produce. I am even more committed
to that policy today.
Remember - communications
is the keyword for your website.